NEWS


NEWS


The Dempseys on Driving a Food Fantasy for Deliveroo
_______________________________________________________________________________________________________________________________

26/3/18

Posted on Little Black Book online

How the Knucklehead directing duo managed to make a giant floating burger look so, so appetising - even though they don’t eat them

Advertising should trigger a visceral response… and you don’t get much more visceral than a rumbling tummy. The new campaign for online food delivery company Deliveroo is a dreamlike fantasy that does just that. Giant foodstuffs bob along the streets of Buenos Aires, led by one of the most beautiful burgers you’re likely to see this side of the ad break. 

read more




2018: No Norm Is the New Norm

_______________________________________________________________________________________________________________________________

5/3/18 

Posted on Little Black Book online.

INFLUENCERS: Tim Page and Jody Allison say there’s no one way to make a commercial in 2018

Much of the industry discussion in 2017 was driven by uncertainty. With brands beginning to work directly with suppliers or set up their own in-house agencies, many have questioned the viability of current agency models. We’ve also seen many question the longevity of new tech – what is a fad and what is going to make their clients’ money. There have been some memorable brand f*ck ups and interesting agency acquisitions but what does it all mean for production in 2018? 

read more  




Nineteentwenty Put the Flair into the Fair in Suzuki Dodgems Spot

_______________________________________________________________________________________________________________________________

9/1/18

Posted on Little Black Book online.

Director Noah Harris puts new Suzuki models to the ultimate fun safety test in a fairground dodgems arena

Today, Suzuki releases ‘Dodgems’, to showcase the safety features of its latest range of vehicles. Part of the ‘Enjoy the Ride’, campaign created by Red Brick Road, the 60” spot, directed by Blinkink’s Noah Harris, is based in a night-lit fairground and sees the hero range of Suzuki models (the Ignis, new Swift and Vitara) playfully showing off their many safety features in amongst the flashing lights of the dodgems arena. 

read more




Are Creative Producers The Leaders of The Free (Ad)World?

_______________________________________________________________________________________________________________________________

6/11/17 

Posted on Little Black Book online.

INFLUENCERS: Tim Page and Jody Allison, founders of Heads Up Production say experienced creative producers are the key to throwing off creative shackles when it comes to production

Today, being a good producer isn’t just about being a highly-organised individual who has knowledge of the best talent and how to budget for it. A good producer now has to bring value and choice to a production to make it successful. Rightly, every brand wants value for money and the best creative output they can afford. Having the skill to achieve both is rare - and the talent who can provide them aren’t easy to come by.

read more




Why Competition Catalyses Creativity

_______________________________________________________________________________________________________________________________

21/8/17 

Posted on Little Black Book online. 

INFLUENCER: Heads Up Production’s Tim Page and Jody Allison discuss why stiff competition isn’t a bad thing when it comes to getting the best creative output

With increasing pressure on the industry to provide brands with more content within the same or even diminishing budget, agencies are rapidly trying to adapt to fit the bill, seeing traditional production models carved into two avenues – in-house and independent. Integrated production at agency and brand level is most certainly on the rise – ultimately trying to provide more for less. But, as with any challenger vying to become top dog, fierce competition comes from the rest of the pack. And the industry is hungry. 

read more 




Head Up New Production Venture

_______________________________________________________________________________________________________________________________

20/3/17 

Posted on Little Black Book online. 

Jody Allison and Tim Page Head Up New Production Venture

Independent production partner, Heads Up Production, offers creative quality, transparency, and choice through competitive offering

Production stalwarts Jody Allison and Tim Page, have combined their formidable industry clout to launch Heads Up Production, a new independent production offering.

Equipped with over 40 combined years in the advertising industry, the former agency production heads are uniquely placed to understand the advertising landscape at the highest level. 

read more