NEWS


NEWS



TGI Fridays' Integrated Brand Campaign Introduces The World To Fridarians
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28/9/18

Posted on Little Black Book online

Created by customer-centric agency Partners and shot by BAFTA award winning Pretzel Films

In three short films we meet Fridarians who have waved goodbye to conformity, and said a big ‘hello’ to being themselves. We see Laura getting saucy when out with her parents, Jay staying out late on a school night, and the Jones’ finding whatever reason they can to celebrate with the family.

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How To Build An In-House Agency in Six Months
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25/9/18

Posted on Little Black Book online

Deliveroo and Heads Up Production discuss how brands can successfully build an in-house agency on a daring deadline

In October 2017, online food delivery brand, Deliveroo, set up their first in-house creative agency. By March 2018, Deliveroo Studio produced their first global ATL integrated campaign rolling out in the UK, Germany, France, UAE and Ireland followed by a further eight markets. Not only was this an incredibly fast turnaround for any brand campaign, it was massively successful for the business, out-performing the campaign KPI's around both volume growth and awareness.

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Production Casualties Are on the Rise: Why Are Experienced Producers Dropping Like Flies?
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27/7/18

Posted on Little Black Book online

A mounting number of high level production departures begs the question, do agencies really have a handle on their creative output in 2018?

In the last twelve months we’ve seen a number of top London agencies lose their high-level production staff. BBH, Ogilvy, Saatchi, W+K, JWT and FCB are just a few of the big names who have said goodbye to experienced production talent, heads of TV and heads of production.

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Another Line Blurs
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17/6/18

Posted on The Lions Daily News Online



The Dempseys on Driving a Food Fantasy for Deliveroo
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26/3/18

Posted on Little Black Book online

How the Knucklehead directing duo managed to make a giant floating burger look so, so appetising - even though they don’t eat them

Advertising should trigger a visceral response… and you don’t get much more visceral than a rumbling tummy. The new campaign for online food delivery company Deliveroo is a dreamlike fantasy that does just that. Giant foodstuffs bob along the streets of Buenos Aires, led by one of the most beautiful burgers you’re likely to see this side of the ad break. 

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2018: No Norm Is the New Norm

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5/3/18 

Posted on Little Black Book online.

INFLUENCERS: Tim Page and Jody Allison say there’s no one way to make a commercial in 2018

Much of the industry discussion in 2017 was driven by uncertainty. With brands beginning to work directly with suppliers or set up their own in-house agencies, many have questioned the viability of current agency models. We’ve also seen many question the longevity of new tech – what is a fad and what is going to make their clients’ money. There have been some memorable brand f*ck ups and interesting agency acquisitions but what does it all mean for production in 2018? 

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Nineteentwenty Put the Flair into the Fair in Suzuki Dodgems Spot

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9/1/18

Posted on Little Black Book online.

Director Noah Harris puts new Suzuki models to the ultimate fun safety test in a fairground dodgems arena

Today, Suzuki releases ‘Dodgems’, to showcase the safety features of its latest range of vehicles. Part of the ‘Enjoy the Ride’, campaign created by Red Brick Road, the 60” spot, directed by Blinkink’s Noah Harris, is based in a night-lit fairground and sees the hero range of Suzuki models (the Ignis, new Swift and Vitara) playfully showing off their many safety features in amongst the flashing lights of the dodgems arena. 

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Are Creative Producers The Leaders of The Free (Ad)World?

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6/11/17 

Posted on Little Black Book online.

INFLUENCERS: Tim Page and Jody Allison, founders of Heads Up Production say experienced creative producers are the key to throwing off creative shackles when it comes to production

Today, being a good producer isn’t just about being a highly-organised individual who has knowledge of the best talent and how to budget for it. A good producer now has to bring value and choice to a production to make it successful. Rightly, every brand wants value for money and the best creative output they can afford. Having the skill to achieve both is rare - and the talent who can provide them aren’t easy to come by.

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Why Competition Catalyses Creativity

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21/8/17 

Posted on Little Black Book online. 

INFLUENCER: Heads Up Production’s Tim Page and Jody Allison discuss why stiff competition isn’t a bad thing when it comes to getting the best creative output

With increasing pressure on the industry to provide brands with more content within the same or even diminishing budget, agencies are rapidly trying to adapt to fit the bill, seeing traditional production models carved into two avenues – in-house and independent. Integrated production at agency and brand level is most certainly on the rise – ultimately trying to provide more for less. But, as with any challenger vying to become top dog, fierce competition comes from the rest of the pack. And the industry is hungry. 

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Head Up New Production Venture

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20/3/17 

Posted on Little Black Book online. 

Jody Allison and Tim Page Head Up New Production Venture

Independent production partner, Heads Up Production, offers creative quality, transparency, and choice through competitive offering

Production stalwarts Jody Allison and Tim Page, have combined their formidable industry clout to launch Heads Up Production, a new independent production offering.

Equipped with over 40 combined years in the advertising industry, the former agency production heads are uniquely placed to understand the advertising landscape at the highest level. 

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